New York Times Launching Its Mobile-To-PC Content Sharing Service

The New York Times Co (NYSE: NYT). is launching a service today called ShifD that sends your content to the cloud to make it easily accessible from your computer, phone or other devices. The service works like this: let's say you see a headline for a news story that sounds interesting, you can clip it and read it later on any device. If you are at a restaurant, you can send yourself a message with the name of the wine you enjoyed, so you can buy it later. Or, when you are at the grocery store, you can pull up the recipe you wanted to make for dinner to ensure you have all the right ingredients. Full story with interview, and screen shots of the service are here on mocoNews.net.

Google Launching Beta Of Adsense For Video; To Use YouTube-Like Overlays

Following a pilot program that began last May, Google has announced the beta launch of its Adsense for video offering. The company will use the same InVideo, overlay ads that it uses to run ads on YouTube. At types include video-based blocks sold on a CPM basis, and CPC text overlays. For now, the new offering will be available to video publishers that do a minimum of 1 million streams per month. The sites must be in English and based in the US. Going forward, the company plans to expand the program geographically and to publishers of different sizes. More details in the announcement. Read more

Nielsen Buys iTV And VOD Analytics Firm Audience Analytics

Nielsen, after its rebranding efforts and under new ownership, has been on an acquisitions tear on its mainstay analytics side: it bought mobile analytics firm Telephia and blog buzz firm BuzzMetrics, last year, bought a stake in NeuroFocus earlier this year, and now has bought out Utah-based TV analysis company Audience Analytics and its Audience Watch software, reports THR. The technology acquired will become the primary delivery mechanism for Nielsen's DigitalPlus product, which will provide metrics on interactive television data and VOD transactions, the company said. In addition, with this purchase, the company will develop a single platform to process TV, Internet, mobile and consumer data sets.