Publicis Adopts ‘Yield Management,’ Will Utilize System For Cross-Internet Media Buys

February 9, 2008

IN A MOVE TO CREATE greater “transparency” in its purchases of digital media, Publicis Groupe Media this morning announced a deal to incorporate “yield management” systems developed by Rapt Inc. The deal gives Publicis media and interactive agencies a dashboard like system to look across the inventory and pricing strategies of various media sellers they are negotiating with. “For example, a publisher will be able use Rapt Information Services to analyze historic and expected demand for video advertising and proactively align their pricing and inventory strategies to better serve the market,” the companies said.

MediaPost Publications - Publicis Adopts ‘Yield Management,’ Will Utilize System For Cross-Internet Media Buys - 02/08/2008

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Written by tim · Filed Under Advertising

DESIRABLE

November 18, 2007

This is a test to make sure the advertising category shows up…..

Write about Glam Media, advertising networks, etc. Point to how CNN rolls-up in Net Ratings and how everyone uses the really big numbers in public releases…. Begin to talk about numbers problems…..
Glam Media . Advertisers

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Written by tim · Filed Under Advertising