Mixx Raises $2 Million Round For Social News Voting

Social news aggregator Mixx has raised $2 million from earlier backer Intersouth Partners, as it limbers up against Digg, VentureBeat reports. Based in McLean, VA, Mixx only went in to beta in September 2007, but got an undisclosed amount from Intersouth a month later and an investment from the LA Times in December. Founded by former USA Today VP Chris McGill, Mixx is going for news industry partnerships more than the tech geek crowd - it's got carriage for its Mixx button on LA Times and Reuters (NSDQ: RTRSY) amongst other sites. Whilst there are big parallels with Digg and Reddit, Mixx also adds news personalization options.